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Fair Public Relations (Fair PR), The Fair PR Agency, is an affordable, founder-led, journalist-led boutique PR agency helping small businesses, founders, experts, coaches and consumer brands build credibility, visibility and trusted influence through earned media across the UK, US and Canada.
Fair PR was founded in London on 10th August 2015 by Jordan Baker, a former UK national journalist with more than a decade of PR experience. Jordan leads the agency’s strategy and works directly with clients throughout their campaigns, helping shape positioning, campaign direction and the media opportunities most relevant to their business.
Every client starts with a personal conversation with Jordan. This gives us the opportunity to understand the business properly, including its goals, expertise, founder story, products or services, existing visibility and genuine media potential.
From there, we develop a detailed PR strategy around the individual client. This covers positioning, priority media angles, areas of expertise, potential stories and the opportunities we believe are most realistic. Clients also receive a Founder & Authority Positioning Session to clarify how the business, founder or expert should be presented and what they should become known for.
Our specialist team then turns that strategy into an ongoing PR campaign. We develop new angles, create media materials, respond to relevant journalist opportunities, pitch journalists directly, manage media interest and continue refining the campaign as we learn what attracts the strongest response.
Our work includes small business PR, expert commentary, thought leadership, founder visibility, consumer PR, product and service PR, product launches, business news, customer stories and real-life stories.
Depending on the client, this might involve positioning an expert as a regular media source, securing commentary within national or specialist articles, arranging interviews, pitching a founder story, supporting a product launch, developing consumer angles or helping a specialist become more visible and recognised within their field.
Rather than relying on automated outreach, fixed templates or mass pitching, campaigns are shaped around each client’s strongest media opportunities. We combine proactive ideas with reactive journalist opportunities and continue developing new angles throughout the relationship.
Jordan remains closely involved, supported by a dedicated team of PR professionals, writers and former journalists across content, pitching, media opportunities, monitoring and day-to-day campaign delivery. Clients also have a private WhatsApp group with Jordan and the wider team, a client portal, fortnightly progress updates and monthly account calls.
Over more than a decade, our team has secured thousands of pieces of meaningful earned media coverage across the UK, US and Canada. Our experience includes work involving international names such as Jameson, Dolce & Gabbana and Anytime Fitness, alongside small businesses, founders and experts across a wide range of industries.
We believe prospective clients should be able to see the work behind our claims. Our website includes detailed PR case studies, a searchable Media Coverage database and a Media Expert Directory featuring founders and specialists we represent for journalist opportunities.
Our pricing is deliberately clear and commercially sensible. Standard PR costs £597 per month or US$797 per month. It begins with a three-month initial commitment and then continues month to month with one full billing cycle’s notice.
Our aim is to make high-quality PR more affordable and accessible without losing the personal support, honest advice and journalist-led expertise clients should expect from a boutique agency.
PR is earned media, so coverage in particular publications, backlinks, rankings, enquiries, sales and other outcomes cannot be guaranteed. We will always be clear about what we believe is realistic, where the strongest opportunities are and whether we genuinely believe we can help.
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Jordan was very honest from the beginning and didn’t make any big promises about instant results. He explained that some ideas get picked up and others don’t, which I appreciated. A few weeks later we were featured in the Daily Mail, so it’s been a really positive start.
I did an interview with Emma for a personal story and was quite nervous beforehand. She was so easy to talk to though and it ended up feeling more like a chat than an interview. The story was later featured in the Daily Express, which was lovely to see.
The brand deep-dive with Lucy was really useful. I had lots of thoughts about the business but was struggling to explain them in a clear way. She helped me hone down the messaging, and the team have carried that through the campaign so everything still sounds like our brand.
Alfie has been great to deal with. He always replies quickly and keeps me updated without bombarding me with messages. I’m also quite bad at remembering to send things back, so the occasional reminder is genuinely helpful!
We’ve been with Fair PR for just over two months and have already had a few pieces published, includng one in Metro. I knew PR could take time, so I wasn’t expecting much to happen this quickly. Really pleased with how it’s started.
24 de julio de 2026
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