Free Agency Opiniones 

3
TrustScore: 4 sobre 5

4,0

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Información sobre la empresa

Escrito por la empresa

Free Agency is a growth engineering company for home service businesses. We manage the full marketing portfolio across paid search, paid listings, lead aggregators, SEO, database marketing, and awareness media for HVAC, plumbing, electrical, and garage door companies. Here's the problem we solve: your agency sends you a report that says 15x ROAS. Your accountant says revenue is flat. Somebody's not doing their job, and you're paying both of them. We built a proprietary attribution engine that matches every inbound lead to completed jobs and invoices in ServiceTitan. Not what Google claims happened. Not what Yelp reports. What actually showed up on your dispatch board and turned into an invoice. The real CPL, the real CAC, the real ROAS, cross-referenced against your FSM. If the numbers don't match, we don't ship the report. We operate as a fractional CMO team backed by a software platform, not an agency that sends you a monthly PDF and disappears. Your dedicated CMO manages strategy and budget decisions. Our 24-hour support team handles platform management, lead dispositioning, and campaign execution. The software automates attribution, pacing, and performance reporting so every dollar is accountable. You stop being your own marketing department. That human insight and experience powers our budget allocation system. Instead of guessing where to spend more or less, we score every channel on actual revenue production and customer acquisition cost, then reallocate to what's working and pull back from what isn't. The channels most agencies overlook, like lead aggregators, quietly deliver some of the best returns in the mix. We find the undervalued players and put them on the field. The scoreboard: 33% average annual revenue growth YTD. $38M in tracked spend. $479M in LTM attributed revenue. Not leads. Revenue. Verified in ServiceTitan. Industries: HVAC, plumbing, electrical, garage doors, and home services. Integrations: ServiceTitan, Google Ads, Meta, Yelp, LSA, Angi, Thumbtack, eLocal, Service Direct, Everconnect, Hatch, and 15+ lead sources.


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4,0

Muy bueno

TrustScore: 4 sobre 5

3 opiniones

5 estrellas
4 estrellas
3 estrellas
2 estrellas
1 estrella

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4,0

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(3)

3 opiniones en los últimos 12 meses

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Valorada con 5 estrellas sobre 5

Finally the right team in our corner!

Before Free Agency we were running on two or three lead sources and praying none of them stopped working. When one did, we had no backup plan. That's the position they pulled us out of. They opened up channels we'd never tried and most started driving business almost immediately.

The relationship itself is what keeps us here though. Our fractional CMO isn't a vendor checking in once a month. She's in it with us, week after week. She knows our goals and how we think. They also manage our other marketing vendors and hold them accountable, which was a job nobody on our team had time to do right.

If you're a business owner who's been burned by agencies before, this is a different model entirely.

11 de junio de 2026
Opinión espontánea
Valorada con 5 estrellas sobre 5

Having access to a true fractional CMO…

Having access to a true fractional CMO service means we’re not just getting marketing tasks completed, we’re getting smart strategy, accountability, and a team that actually understands how to grow a home service company. Their customer service has been outstanding from day one. They’re responsive, proactive, and always focused on what will move the needle for our business. The dashboard has also been a game changer. Having lead tracking, reporting, and marketing performance all in one place has made running our business much easier. Most importantly, the results speak for themselves. Since working together, we’ve increased qualified leads by over 30%, improved our marketing ROI, hit record breaking revenue months, and finally have clear KPIs that show what’s working and where we’re growing. Grateful to find more than just another marketing company, this team delivers strategy, execution, technology, and results.

1 de junio de 2026
Opinión espontánea
Valorada con 5 estrellas sobre 5

Best in the Biz!

We’ve worked with different marketing companies over the years, and Free Agency stands out because they actually take the time to understand your business before making recommendations. They’re strategic, data-driven, and focused on getting the best ROAS possible instead of just pushing ad spend.

The communication has been great, the process is organized, and they’ve done a good job tailoring a marketing plan specifically for our company and goals. Definitely feels more like a business partner than just another agency.

26 de mayo de 2025
Opinión espontánea

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