Kenco Opiniones 

Been using Kenko Smooth for 15 years of more, its changed and leaves a residue at the bottom of the cup, gritty taste and flavour, disappointed

Subject: Disappointment regarding recent recipe and size changes to Kenco Rich

I am writing to express my deep disappointment with the recent changes made to Kenco Rich instant coffee. As a loyal, long-time customer (10 years plus), I was incredibly disappointed to find that the product has undergone a noticeable recipe change without clear warning on the front packaging.
The new formula, which now includes finely ground coffee beans, leaves a gritty, dark sludge at the bottom of the mug. More importantly, the rich, full-bodied flavour that I always relied on has been replaced by a bitter, burnt taste.
To make matters worse, I noticed that the jar has been downsized from 200g to 190g while the price at the shelf has gone up.
I feel that Kenco has completely alienated its core customer base with these decisions. I have already begun looking for an alternative brand, but I wanted to reach out directly so your management team is fully aware of why you are losing a dedicated customer.

Horrible taste and sludge now the signature feature of the once great instant! They could have gotten away with just reducing the jar size but this will bomb. Another modern ‘improvement’ ‘bye Kenco

Very disappointed from the new Kenco coffee ☕️ that is released recently and what makes it worse is the fact tha we couldn't find the original one at any of our local supermarkets !! Only on line now and i hope they don't stop producing of the (original smoth KENCO) !?
Although the new jar and packaging looks better and easier to close it up, that's not the reason why so many people like us buy it !!
Please Kenco, keep original smoth recipe on the supply chains next to the new ones and let yours customers decide which one they want to buy !!

Recipe changed in new har of Smooth Kenco. Leaving horrible residue around rim and in bottom of cup. When I cant find old shape bottle anymore I will stop buying Kenco. Dowe Egberts slightly more expensive but no sediment in cup, currently use it at work and that's what I will start buying for home.

I have been a very long time kenco coffee drinker.... 6 to 10 mugs a day ....

But whatever kenco have done to their instant coffee they need to reverse these changes before they have no customers left and dismiss the person who came up with this so called new recipe.... its disgusting and the muck it leaves at ghe bottom of the mug makes me want to puke ..... im actively looking for a new brand .... kenco you have lost this customer .....

Rebrand of kenco rich is terrible, cannot finish a cup anymore. I used to love this coffee but now have to change brands as it is horrible

Been a kenco smooth drinker for well years and years not any more the new one is disgusting burnt taste amd leave horrible black rings around top of cup amd a thick black sludge at bottom of cup unable to drink jar in bin and will never buy again .

Kenco have probably decided to cut costs by using cheaper beans or a blend thereof. There is practically no taste at all, what a shame. Another issue is the "crud" left over in a mug or cup. Again it appears that Kenco have cust costs by increasing their filter sizes that remove it. These changes will drive customers away especially if Kenco has aquired other previously good brands.
D Egbert were probably the first to do this as I noticed a change abt 2-3 years ago. One does not get a reply only an automated we are sorry etc etc. I will not touch their brands now and found m&s brazilian coffee to be better tasting. I purchase small jars to test with, but their italian coffee is just as bad as the above brands. Trial and error.

I have been drinking kenco rich for many years and I loved it. I am disgusted at the taste and experience with you new blend. You can't even call it coffee. Kenco rich was my one luxury and you've taken it away. I will never buy Kenco again.
So sad that you can do this to loyal customers 😢

What in earth happened to my favourite Kenco instant coffee!! It tastes absolutely horrendous. Bottom of cup is covered black horrid stuff and have to rince cup afterwards. Mouth feels bad afterwards. Have to find new coffee and fast. Really disappointed ☹️

When companies abuse their customers like this they can only deserve to go under. If it ain't broke don't fix it.
The rebrand was not only an insulting shrinkflation, it changed the recipe to undrinkable. As others have mentioned, it doesn't dissolve properly, leaves residue in the cup and tastes bad. So Kenco, do tell us why you have so little self respect and no respect at all for your customers to pull this kind of crap?

You can 'improve' your recent downgrade of Kenko coffee by returning it to it's original formula.

The new formula tastes, bitter, cheap and disatisfying.

Time to change brands.

I just seen Kanco’s own contact form has been broken. Assume just getting too many complaints about change!

Kenco Rich following its recent formula overhaul is nowhere as good. The powdery content is noticeable not only to the tongue but leave a sludge like deposit in the mug. I suggest they look at what happened when Coca-Cola , Nesquik Milkshake,Tropica, not to mention Cadbury's dark chocolate (oily with palm oil) all changed a successful product. I've left Cadburys and now leaving Kenco. It costs a company 5 time more to get new customers than keeping existing ones, still it's their business.

After years enjoying Kenco now, due to both the awful taste and residue of their new recipe as well as their shrinkflation I am moving to another brand for my coffee

Drank this coffee for years and could instantly taste and see the change 😡 does not devolve the same,horrible residue, not as strong. Absolutely disappointing will be looking for a new instant coffee

Really wish they’d go back to the old recipe. We will be changing our coffee brand now the taste of Kenco now is not the same leaves the coffee cup covered in small undissolved coffee (doesn’t matter how much you stir it) and much weaker than it used to be. REALLY DISAPPOINTED I don’t mind the smaller new design and paying the price for a decent coffee isn’t a problem but paying for this is not happening.

Kenco Rich Smooth… disgusting

What have you done it’s sludgy and now has a weird taste it’s disgusting now!

We get Kenco at work. I thought I had a 'gone off' pack, but the next was the same. Then found out it had changed.
Smells funny, doesn't taste as nice, and had scummy stuff sticking to my mug.
Has gone from my favourite to 'not drinking this any more'. Such a shame for what was a nice product.