As bad as it gets
As bad as it gets. These guys prey on business owners that know very little about digital marketing. A complete and total chop shop. Offering services for very lower amounts so they can rack up thousands of clients easily - by throwing a few buzzwords at them that they do not understand. In the end, I'd imagine thousands of clients at unrealistically low rates are probably making this guy rich.
But the truth is, they are selling BS fluff. We brought in an experienced marketer with us on one of our follow-up calls with this guy. Agency owner immediately switched to a defensive and hostile tone instead of talking about what they were doing - because they were doing nothing and they knew anybody with knowledge in the space would see right through that. Outlandishly rude, and unwilling to cooperate with our team.
Fast-forward to after that meeting, actually taking the time to really look at their website: a complete and total fraud. They were so lazy that they didn't even update all of the placeholder templated content on their website. Their fake "reviews" names and headshots were the same ones that are the "leadership" of the "company." Then the case studies were obviously fake. One could be generous enough to excuse that as a lazy little slip-up I suppose... to that I would say, go give their BBB profile a look. It's bad. Crazy that people like this are in business at all before they end up on that "American Greed" TV show.
Don't make the mistake of hiring them because they promised results for less. They are scammers.