Natural Instinct Opiniones 1132

TrustScore: 4.5 sobre 5

4,4

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Consulta las opiniones de los clientes

Valorada con 1 estrellas sobre 5

Been purchasing food from Natural Instinct for a few years but over the past few months they have changed delivery suppliers and use AI bots for support. Since then I've had numerous failed deliveries... Ver más

La empresa ha respondido

Valorada con 5 estrellas sobre 5

Customer Service (Drew) went above and beyond to arrange a shipment of raw kitten food to my home in Guernsey 🇬🇬 and get it to my door still frozen 🧊 Amazing 🤩 Thank you 🙏 Purrfect! 😻

La empresa ha respondido

Valorada con 5 estrellas sobre 5

REQUESTED 20 WORKING DOG CHICKEN AND TRIPE FROM COUNTER . SALES LADY REQUESTED FROM BACK ROOM AS NOT ENOUGH IN DISPLAY CABINET. BACK ROOM STAFF CAME OUT WITH TOTALLY WRONG ORDER. I DECIDED TO T... Ver más

Valorada con 5 estrellas sobre 5

Great product, quick delivery and excellent customer service from staff who I believe do genuinely use the products with their own pets and can offer solid advice. The 1 kilo pack is split into 2 x 50... Ver más

La empresa ha respondido

Información sobre la empresa

  1. Tienda de suministros para mascotas
  2. Tienda de alimentos para animales
  3. Fabricante de alimentos
  4. Productos de alimentos
  5. Fabricante de comida congelada
  6. Tienda de animales

Sobre Natural Instinct

Escrito por la empresa

At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.

We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.

We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.

Shop here

Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.

Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!

Visit our website and discover why so many pet owners trust us for premium raw dog food.


Información de contacto

4,4

Excelente

TrustScore: 4.5 sobre 5

1 mil opiniones

5 estrellas
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3 estrellas
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1 estrella

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Valorada con 1 estrellas sobre 5

Failed delivery

Failed delivery. The customer service team member (who was only doing her job) told me the delivery is a 48 hour window for delivery from dispatch. This is not evident on their website in the T&Cs or on the shipping page. It clearly states next day delivery if you order before a certain time. My order was dispatched on time but will be held at the couriers for an extra day, in the boiling heat. So I asked what to do if it arrived defrosted. I was told to take photos and send them in for refund or replacement. I then asked what I was to do with the spoiled food. Astonishingly, I was told to put it in a bag and then in my waste bin. Who wants rotting meat in their bin for a potential 3 weeks depending on the collection cycle? I was informed that if I don't accept the delivery there will be no possibility of a refund. They have plainly not made it clear that delivery could be up to 48 hours from dispatch, so why no refund I wonder? Dreadful customer communication, one can hardly call it service. I discovered the next day that my box of raw food would be at the DHL depot a further three days! This time I spoke to the customer services manager, Jamie, who cancelled and recalled the order for me immediately. I feel for the customer services team, they don't control the logistics, but the junior members could do with some better training and information to make their job easier. My last delivery was full of broken containers as it was so loosely packed, and probably chucked around by the new couriers (DHL) they have switched to. I was picking bits of plastic out of the food as it defrosted and because the containers were cracked there was a great deal of bloody fluid leaking from them as they thawed. Natural Instinct need to provide a better service all round. Poor to appalling in several departments. If my order had been recalled on the first day I called the team, I would not have written this review but would have been happy with the service. Natural Instinct need to sharpen up their processes.

27 de mayo de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi Cathie,

Thank you for your feedback and time on the phone this morning.

Your feedback has been taken on board and will be relayed to our team straight away.

As mentioned on the phone, I will contact you again shortly to see if there is something further we can do for you.

Please do let me know if you need anything else.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

Failed deliveries and no updates

Been purchasing food from Natural Instinct for a few years but over the past few months they have changed delivery suppliers and use AI bots for support. Since then I've had numerous failed deliveries and terrible support and no updates. I was thinking of trying a different company for a while now that decision is easy.

18 de mayo de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi there,

Thank you for your feedback.

We really appreciate the feedback provided, this goes a long way in us making things better moving forwards.

We would love to have a chat with you directly and discuss this in further detail.

One of our team will be in touch shortly.

Please let us know if you need anything else

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

Very disappointed with the service

Very disappointed with the service! Twice now my order has not been delivered properly. The first order was delayed for almost a week and eventually had to be cancelled.

Last order I placed before 1pm on Thursday, and by Saturday it still had not arrived. On Friday I was assured over the phone that the order would definitely be delivered that day, but it never came.

Poor communication, unreliable delivery, and extremely frustrating when ordering pet food that is time-sensitive!

16 de mayo de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi Marina,

Thank you for your feedback.

We are sorry that there has been issues with your previous orders, this is not the experience we want our customers to have and would love the opportunity to put this right for you.

If you need to contact us in the meantime, please do on 01276608500, alternatively one of our team will contact you directly soon.

Kind regards,
Jamie

Valorada con 5 estrellas sobre 5

Thank you Drew!

Customer Service (Drew) went above and beyond to arrange a shipment of raw kitten food to my home in Guernsey 🇬🇬 and get it to my door still frozen 🧊

Amazing 🤩 Thank you 🙏 Purrfect! 😻

15 de mayo de 2026
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Respuesta de Natural Instinct

Hi Jonathan,

Thank you so much for your kind review.

We will pass this message onto Drew! So glad that we managed to sort it for you.

Kind regards,
Jamie

Valorada con 5 estrellas sobre 5

Good Quality Raw food at a reasonable…

Good Quality Raw food at a reasonable price.
Well packaged and a decent choice of varieties.
Best value is to order 10kg for free postage.

29 de septiembre de 2025
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Respuesta de Natural Instinct

Hi Chris,

Thank you so much for your kind 5* review.

Happy to hear that the food is great and everything works for you.

Let us know if you need anything else.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

Changed delivery company to DHL ( drop…

Changed delivery company to DHL ( drop it hide it lose it) and order not received next day in fact not delivered until 7pm the day after that. It had been kept in a standard van no cold storage all day when the temp was 23d and the top layer of food had started to defrost. I will not be ordering from them again while they use this company.

16 de abril de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi there,

Thank you for your response.

We would like to gather some more information regarding your review and make things better.

Please could you contact us via phone on 01276608500, or you can drop us an email at hello@naturalinstinct.com

We would like the opportunity to make things better for you.

Kind regards,
Jamie

Valorada con 2 estrellas sobre 5

Unreliable supply

I have used Natural Instinct for 9 years since the breeder recommended it. Have always bought from factory shop. Recently the feeezer space allocated to Natural Instinct has reduced from 3 freezers to 1 so that other products can be stocked. The Natural Instinct freezer has been almost empty on 2 occasions now so that I have had to drive to another store to buy NI food. The mystifying thing is that the factory shop staff don't see this is a problem. I'm moving to another brand with more reliable supply - which is a shame because it's a good product.

24 de abril de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi there,

Thank you for your feedback.

This is something we are actively working on to try and improve.

It is not something that we want to be happening, and we completely understand the frustration.

One of our team will reach out shortly with a phone call to discuss this further.

Please let me know if you need anything else in the meantime.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

Very poor customer service

Very poor customer service. This is the third or fourth time I have ordered and haven’t received my order. No communication from the company regarding the delay and no response to emails sent. Have now been told by courier there has been a further delay making it a week waiting for delivery.
Update: the food was never delivered and I have not heard from natural instinct since they “said they will look into it”.

17 de abril de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi Kirsty,

Thank you for taking your time to leave your feedback.

This is not the service we would expect and we will look into this as a matter of urgency for you.

One of the team will contact you shortly to discuss this in more detail and come to a resolution.

Kind regards,
Jamie

Valorada con 2 estrellas sobre 5

Going downhill

Have used the brand for a number of years but in the last 12 months it has deteriorated in terms of product and customer service. Often we now receive under 1kg per box which although often negligible is an issue when you are dividing the food between pets. The packaging has recently changed whereby it is not uncommon to find broken plastic within the food from the flimsy containers. Most recently they appear to have changed their fulfilment operation and twice within the last three orders my order has not arrived with no notification that it won't and no human contact to explain why. The company used to operate a human chat function and were quick to respond to queries however it is now front by an AI function which leaves you no clearer as to what is going on. The only factor that keeps me using the brand is that they offer free next day delivery on orders of a volume that I am happy ordering.

8 de abril de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi Chris,

Thank you for taking the time to share your feedback with us. I’m really sorry to hear about your recent experience, especially as you’ve been a loyal customer for a number of years.

If you are able to send us an email regarding the underweight tubs and any other outstanding issues to hello@naturalinstinct.com we will come to a resolution for you.

Please do let me know how you’d like to proceed, and I’ll make sure this is handled as a priority for you.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

Horrendous service

We have been loyal customers for over 2.5 years, spending considerable amounts due to being breeders. We have an introduced new customers to Natural Instincts however their customer service and processes are broken and dysfunctional. They are unable to apply any logic to make the service more streamlined for breeders. We will be moving to pro dog raw and recommend you do also. We raised a complaint on 30/03 and still await a response

30 de marzo de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi there,

Thank you for your feedback.

We have reached out to you via email around that date to discuss this in further detail, however we may have missed each other.

We will arrange one of our team to give you a call shortly.

Kind regards,
Jamie

Valorada con 5 estrellas sobre 5

Canine Prime - Excellent

Canine Prime - this product does what they say. I was recommended it by my friend/dog trainer. I had seen a big improvement in her elderly dog and asked her about it. All due to Canine Prime. I ordered some.

I started with a little bit and my collie was hesitant about it, however after a few days of gradually increasing the amount she now us very happy with it.
Her coat, energy, and bright eyes say it all. She is a picture of health.

The company have also been very good to deal with. I can highly recommend this product and company.

2 de abril de 2026
Opinión espontánea
Valorada con 5 estrellas sobre 5

Great food.

Great food.

We have been using Natural Instict for over 10 years, we used to live locally and collect but now have it delivered.

19 de noviembre de 2025
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Respuesta de Natural Instinct

Hi Paul,

Thank you for your 5* review.

We are so happy that our food is great!

Thank you so much for your continued support over the past 10+ years, it means a lot to us.

Please let us know if you need anything else.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

Unreliable deliveries

We stopped using this service due to poor service and unreliable deliveries. This is only the second order since we gave them another chance, and only one order has been delivered as expected.

Instead of sending weekly marketing emails, the company should focus on delivering orders as promised. If this order isn’t delivered tomorrow, cancel it — we will not return.

26th MARCH
You say you will phone, you haven’t bothered sums up your customer service. ‼️
Gone elsewhere ‼️

‼️Beware this company has 0 customer service‼️

26 de marzo de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi Alex,

Thank you for your review.

We are sorry about any inconvenience caused, and would love the opportunity to discuss this further with you and give you some information moving forwards.

We will arrange someone to give you a call about this and discuss further.

If you need anything else, then please do let us know.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

Absolutely appalling service!!!

Recently ordered my dog some food to arrive on Saturday. Paid £12.50 for the delivery. Didn't arrive. When querying it, they tried to say I'd missed the 1pm cut off. Nice try Natural Instinct, I provided the confirmation email which showed the order had been placed at 12pm so actually the error was theirs.
I promptly receive a refund for the postage but absolutely zero apology or acceptance they'd made a mistake. I had to travel half an hour to the nearest stockist to pick the puppy the emergency food up as we'd ran out, hence the Saturday delivery.
Today, still not arrived. Emailed and advised heard nothing from DPD indicating it was being delivered. I have just received an email indicating only just being dispatched today.
Yet again, still no apology and the food is now three days late at this point.
Because of this appalling service. This is the last time I am purchasing from this place.
If you make a mistake surely you should be apologising as well as ensuring the problem is resolved..not only have you not apologised to then still not deliver on the Monday. Shocking. My dog was depending on this food and I have had to go out of my way to travel to get some.
Never again! Awful!!

16 de marzo de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi Yassemin,

Thank you for your feedback. We’re very sorry to read about your experience and the frustration this situation has caused.

We always aim to provide a reliable service and a smooth ordering experience, so we’re sorry to hear that this order has left you feeling disappointed. We completely understand how important it is to receive your dog’s food when expected, particularly when you have planned around a specific delivery day.

We appreciate you bringing this to our attention and would like the opportunity to look into the matter further. A member of our team will be reaching out to you directly to discuss this in more detail and see how we can help.

Thank you again for taking the time to share your feedback.

Kind regards,
Jamie

Valorada con 2 estrellas sobre 5

Haven’t received our order yet which I…

Haven’t received our order yet which I ordered on Thursday, was supposed to be next day delivery. Spoke to costumer service who did refund me £10 however weren’t very sympathetic and informed me they were having issues with the distributor. Our order wouldn’t be delivered until Monday.
This is the second time this has happened.

2 de marzo de 2026
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Respuesta de Natural Instinct

Hi Lucie,

Thank you for leaving your feedback.

We are sorry that this has been your experience with Natural Instinct, we would welcome to opportunity to discuss this further and come to a resolution for you.

We understand the frustration and want to make things right.

One of the team will reach out to discuss this further.

Kind regards,
Jamie

Valorada con 5 estrellas sobre 5

Very efficient service! …

Always prompt delivery of correct orders. Very efficient!

3 de febrero de 2026
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Respuesta de Natural Instinct

Hi Jill,

Thank you so much for your 5* review.

We are glad your orders are prompt and your dog enjoys them!

Please let us know if you need anything else.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

No idea what is going on with Natural…

No idea what is going on with Natural Instinct, I’m a repeat customer, ordered nearly a week ago, constantly getting Ai emails in response as they have a warehouse issue. No offer of a discount or refund - shame as the food is good but they are obviously going doing the less human contact route.

12 de marzo de 2026
Opinión espontánea
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Respuesta de Natural Instinct

Hi Camilla,

Thank you for your feedback.

We are sorry this has been your experience with Natural Instinct. We would love the opportunity to make things right and come to a resolution for you.

This is not standard service from us, and we would love to discuss this with you further.

One of the team will reach out and discuss with you over the next 48 hours.

Kind regards,
Jamie

Valorada con 1 estrellas sobre 5

poor dispatch and delivery

Says next day delivery but doesnt appear, checking in - its not even dispatched 2 days after ordering. Doesnt reply to emails. When phoned the CS are lovely however. If they dont sort themselves out they will be losing a retailer...

27 de febrero de 2026
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Respuesta de Natural Instinct

Hi there,

Thank you for taking your time to leave your feedback.

Apologies for any delays you have encountered recently, this is not the service we expect and will do everything to make things right.

We can arrange for one of the team to call you and discuss this in further detail.

This will be raised to our team today and we will come to a resolution for you.

Kind regards,
Jamie

Valorada con 2 estrellas sobre 5

Package changes…

Unfortunately since you have changed your packaging from polystyrene to just cardboard the dog food has sometimes arrived thawed out. Albeit I don't mind a couple thawing as I can use them. But to have quite a few thawed out is not ideal.

27 de febrero de 2026
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Respuesta de Natural Instinct

Hi Julie,

Thank you for your feedback.

We will make our packaging team aware of this issue and try to improve things moving forward.

We can look into the deliveries to ensure they came out on time and try to pin point where the issue might be.

If you can let us know in the future if this happens and we can look into sorting a resolution for you.

Kind regards,
Jamie

Valorada con 5 estrellas sobre 5

My dogs love the food

26 de febrero de 2026
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Respuesta de Natural Instinct

Hi Linda,

Thank you for your 5* review.

We are glad to hear your dog enjoys our food!

Please let us know if we can help with anything else.

Kind regards,
Jamie

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