Ridiculously Rich by Alana Opiniones 

Lied about dispatching the items. Despatched over a week after they said they did and the items arrived mouldy. Would not refund or sort it out. Worst customer service ever and when questioned on the poor customer service become abusive

Placed an order. Website states dispatch in 3 days. A week later, nothing had been sent. I emailed customer service to request a refund, with my order number & order confirmation email attached.

- First they asked for my order number. I sent it + the order confirmation email again.
- They then asked for my postcode. I sent it.
- Then asked: “what platform did you order from?” Their own website. Already obvious from the order confirmation I’d sent twice.
- They then asked for an “RR number” I’d never been given. I’d already provided the order number and order confirmation email.

After all that, they claimed: “I’m sorry but we’re unable to locate your order. We need your RR number.” and refused any refund.

I had to open a dispute with my bank who gave me my money back. Avoid completely.

I’m updating my previous review because my experience has changed considerably. My previous review was positive because I genuinely like the cakes. They are delicious, and TikTok delivery is excellent: mine usually arrive the following day. Whatnot is slower to dispatch, sometimes taking around a week, but once sent, mine generally arrive within two working days. My concerns are professionalism and customer service.

To be fair, they do sometimes rectify mistakes properly. Once on Whatnot I received a regular brownie instead of the vegan one I ordered, which I could not eat. They gave me a free slice and I considered it resolved. My issue is not that mistakes happen, but how inconsistently they are handled.

My biggest concern is allergen information. I have a severe egg allergy and repeatedly have to ask whether products contain egg because listings/photos can be contradictory. The Mars Krispie listing did not declare egg, while the supplied ingredients listed egg white powder. The Snickers Krispie was also described as not containing egg, which made me question its accuracy. I provided evidence. They acknowledged the Mars issue and offered a full refund, but then said food could not be returned. Despite the full-refund offer, only the affected items were initially refunded and I had to dispute the remaining amount with my bank. This was not a change of mind; I relied on the information provided.

I also fairly won a TikTok giveaway displayed as a free Malteasers Tiffin, which I can eat, but checkout changed it to Millionaires Brownie, which I cannot eat. The presenter agreed to change it, but apparently could not find my order due to a TikTok glitch. I provided evidence, but was told it was already packed. They acknowledged the glitch but offered 20% off a future purchase. That is not equivalent: I won a FREE item, so I should receive another free slice I can safely consume, not a discount requiring another purchase. They previously resolved my incorrect Whatnot order with a free slice.

The TikTok auctions have also changed my opinion. In my experience, auctions normally reach £15–£20+, even late at night. I have only seen the £1 result that prompted Alana’s videos once, so it appeared to be an anomaly. I found it unfair to publicly shame someone for legitimately winning at the price reached. Customers should not be guilted into cancelling a legitimate win.

I was also uncomfortable with the “moral code” argument and comparisons with people attending food festivals for freebies. Alana said she will “always make up the value”. I have personally paid over value without extras and seen shortbread boxes go over value with only the box provided. I am not saying they never give freebies; “always” simply does not match my experience. “We try to make up the value” would be more accurate. I have seen admins participate in auctions and joke about bidding them up. I am describing what I witnessed, not accusing every moderator. I have noticed presenters say “if this doesn’t reach X, I won’t do more auctions”, which feels like pressure.

Recently, I repeatedly suggested a shortbread auction while Alana was asking for auction suggestions. Another viewer suggested the same thing once and it was immediately accepted. A moderator even said they thought Alana had seen my comment and was ignoring me. This followed my previous return of an auction order the business would not cancel, so I cannot help wondering whether my username was remembered. My criticism is about the unprofessional conduct I have experienced from the business and its staff, including how I have been treated as a customer.

Personal frustrations about customers should not be aired so prominently on a business page. I have also noticed previously affordable deal drops being reduced/stopped.

Despite everything, the cakes are good, TikTok delivery is excellent, and JJ and Evie have been lovely. I do not expect perfection: I expect accurate allergen information, clear policies, reasonable customer service and professional treatment. When they have done that, I have acknowledged it. Unfortunately, too many recent experiences have gone the other way.

Ordered a box of 10 on Wednesday and received them on Thursday morning. This is 4th box I’ve ordered, gave some out in my children’s Christmas hamper last year and they loved them. I can’t compare them to anyone else’s as I’ve only ever brought from here. I like the option of building your own bundle and how they cater for Gluten Free customers

Just purchased a box of 9 pieces of cake for the yard manager and grooms at my livery yard as a thank you for caring for my horse when he was unwell recently. Without exception they were ALL thrilled with their cake and wanted to know where I had purchased them.

Never ordering from this business again, I won two items in an auction on the live. They didn’t even dispatch / arrive. Emailed them and their response said “items got lost in their system and now they had no stock left to send out” I’m sorry but how does that even happen!! They’ve offered to give me a voucher but I just asked for a full refund through TikTok. The cakes are hit and miss and sometimes stale! After being a loyal customer for over a year, I will not be using these again, I’ve even received wonky items in a normal box in the past. They only care about the money. My advice would be to avoid. Very poor.

Ordered 3 build your own boxes to try and give to family and friends and wish I had never bothered! Took nearly a week to arrive as they had some issues with Royal Mail and then once I had received the bakes half of them were stale and the other half were underbaked. Had to throw away a few blondies and cookies as they were literally like eating raw dough! The brownies are the worst brownies I have ever tasted - people say they are fudgey but they are not, they are dry and more like cake than a brownie and taste horrible. All the bakes are far too sweet - you can literally feel the sugar as you bite into some of them they are that undercooked! The Rocky road and tiffins were okay but nothing to rave about - would rather buy a brownie from Lidl and a box of Rocky road from Tesco. I ordered some gluten free bakes for my dad but the bakes were not individually labelled so you couldn’t even tell which bake was what - they did include a piece of paper in the box with a QR code which gives you a list of ingredients for each bake but that doesn’t help differentiate what bake is what. Definitely will not be ordering again! Save your money and order elsewhere.

I ordered 15 slice box as watching online thought they would send out great slices but when I received mine it was like I got 12 mis shape slices and 3 perfect slices
I think i was given wonky ones customer service gave me 20 perc off next order but thought they would replace them
I did tell them packaging was really good and the taste was great but the standard
Of most of the slices were not what I expected.
Was disappointed still am

Honestly don't get the hype. The cakes were nothing special and were so sweet that even the smell gave me a headache. I'd seen loads of TikTok reviews before ordering, but I was pretty disappointed. People call them "fudgy", but to me they just seemed underbaked and raw. It feels like they're more interested in bringing out loads of new flavours every week than actually focusing on the quality. I'd rather have a few really good flavours than loads of average ones. Definitely wouldn't order again. Save your money.

Sadly item arrived with flies inside. Customer service were helpful, they gave me a voucher credit, but the items I order with the voucher credit then arrived raw and uncooked basically just batter in packaging, sadly inedible due to salmonella/ecoli risks especially as a breastfeeding mum..

Had a monthly subscription box for a year. Recently cancelled due to months of disappointing bakes. The subscription box is supposed to a selection of different types of baked goods, however I had constant repeated stale bakes. Damaged bakes and inconsistent sizes. I contacted customer service who were unhelpful and blamed delivery or new staff without any acknowledgement of my support. Don’t waste your money! They don’t deserve the custom or appreciate it.

Super disappointing. I ordered a some bakes and the Dubai chocolate tub- the bakes were underwhelming honestly, and although it was cheap, I wouldn’t purchase again. The Dubai tub was horrible. The pistachio kunafa mix tasted stale. The chocolate cake underneath was extremely dry, and despite following instructions to heat it up, was a massive letdown. I would not order from this store again. Especially disheartening as I saw a lot of promotion and “hype” prior to purchasing, and therefore assumed the products would be good. Overall a big waste of money. I hope the sellers will improve the recipes in the future

Bakes and box were completely destroyed on arrival. Quality was poor and customer service fob you off onto Tiktok support rather than provide any useful help. Avoid!

Refused to refund despite products being destroyed. Don't waste your money

Really shocked how this company is even running to be honest with their quality. After reading all the negative reviews we thought nah surely not that bad. Stale and hard for the majority. The rest were literally raw inside. Tasting incredibly cheap and basic. But so difficult to even eat because of the rock solid quality. Have requested a refund a hope they get back to me!!

Was excited to order from here but was disappointed! The brownies all tasted the same and the blondies were massively undercooked!

I ordered 5 products. 2 were as I expected, 2 had started to go stale and 1 was very obviously stale on arrival. I requested a refund and it was declined despite clear photo evidence. I will not order again.

Probably the worst experience I’ve had with a company - ever. Their products are extremely poor quality (awful) please do not spend your money on this business. They are also not interested in any complaints and will disregard any issues. The arrogance and lack of any customer service is astounding. If you are looking for a decent brownie please order from Antonia’s cakes in St Helens - the best you will ever try! Alana you need to address the fact that you use TikTok as a platform to scam money from people - this is who you are.

My sister sent me a box and what a waste of her money. Dry brownies with no taste, the chocolate orange was the most awful brownie I have ever tasted. It did not taste like chocolate orange, she either used a out of date flavouring or added something that made it taste like some sort of pot pouri petals in your mouth. The first bite was enough to put you off ever ordering from here. It's just a stupid tiktok hype where people hype them up and put money in their pockets.

I’ve been wanting to try Ridiculously Rich by Alana for quite some time, so I finally placed my first order for 15 bakes. Unfortunately, my initial impressions weren’t great. There was a delay in dispatch — and this was due to Ridiculously Rich themselves rather than the courier — which was disappointing for a first order.
When the box arrived, things didn’t improve. Six of the fifteen bakes were bashed, broken, and looked as though they’d been thrown around. My first thought was that I’d accidentally been sent a “wonky box,” because the presentation was so poor.
I’m not going to review every bake individually, because the majority of the 15 would score quite low. One of the biggest disappointments was the portion control. A few bakes were a reasonable size, but several were so small they felt more like a “child’s portion” than a premium treat. For the price point and the brand’s reputation, the inconsistency was hard to ignore.
On the whole, it was a very disappointing experience with Ridiculously Rich by Alana. I’ve purchased bakes online from other sellers that were far better in both quality and presentation, so this really fell short of what I expected.

The box of 9 I ordered turned up with an expiry date of the 13th March so they should all be fresh. I tried 3 which were nice but the others were hard and stale. I couldn't even bite them. The whole box with postage and packaging cost me £29.95. I'm waiting to hear from back from customer services. However,after reading other reviews on tiktok it doesn't sound like I'm going to get the outcome I'm hoping for. I had an issue once before about two years ago but was told they don't give refunds. What kind of business does this? Surely if you pay for something and it doesn't meet the standard then you should be entitled to a full refund.