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Yaya is a UAE-based mobile app founded in Dubai in 2023 that helps families hire nannies, babysitters, and housemaids directly, without using traditional recruitment agencies. Available on iOS and Android, Yaya operates across Dubai, Abu Dhabi, Sharjah, and Bahrain. The app has been downloaded over 95,000 times and allows families to browse verified caregiver profiles, watch video introductions, and communicate securely through in-app messaging before hiring. All caregiver profiles are individually reviewed before publication, and families hire caregivers directly, giving them full transparency over experience, availability, and salary expectations. Yaya has received over 2,000 five-star reviews on Google and is used by tens of thousands of families across the region. Yaya was founded in Dubai by parents Rui Pinto and Marilena Hadgianni to solve a problem they experienced firsthand: in the UAE and Bahrain, most families still find nannies and maids through informal Facebook groups and WhatsApp chats — an unstructured, unreliable process with no verification, no transparency, and no accountability. Yaya was built to digitise and formalise that process.
Emiratos Árabes Unidos
I’m very happy with Yaya. After many different experiences, this has honestly been the most professional and seamless service for finding a nanny/helper.
I found a helper who matched all my expectations, answered all my questions, and showed professionalism from the very first meeting. The whole process was smooth, organised, and stress-free.
I truly recommend Yaya to anyone looking for reliable help!
Quite easy to setup, and handy to find good nannies. Found one through the app within 2 days.
I’ve used Yaya to find a part-time nanny twice and the experience has been very good: the profiles have been carefully filtered making items to find the right type of childcare you’re looking for. If you’re short on time and need the the right type of help with your kids, Yaya is your one stop shop.
Respuesta de Yaya | Find a Nanny
Thank you for coming back to Yaya, that means a lot to us.
We put a lot of work into the verification and filtering side so that families like yours can skip the noise and get to the right match quickly. Really glad it delivered for you both times.
If there's anything we can do to make the experience even better, we're always listening.
تجربتي مع موقع Yaya Middle East كانت ممتازة جدًا، وأنصح فيه لكل العائلات في الإمارات.
التطبيق سهل الاستخدام بشكل كبير، وساعدني ألاقي مربية مناسبة بسرعة وبدون أي تعقيد. أكثر شيء عجبني هو وضوح المعلومات في الملفات الشخصية، حيث تقدر تشوف الخبرة والتفاصيل بكل شفافية.
كمان حسّيت إن فيه نظام موثوق لاختيار المربيات، وهذا أعطاني راحة واطمئنان أثناء البحث. التواصل داخل التطبيق كان سهل وسريع، وهذا وفر عليّ وقت وجهد كبير.
بصراحة تجربة مريحة وآمنة، وأنصح أي شخص يبحث عن مربية يستخدم هذا التطبيق
Respuesta de Yaya | Find a Nanny
Thank you for your review Pierre. Really glad Yaya gave you the confidence to find the right nanny quickly, that's exactly what we build for everyday.
If you ever have suggestions to make the experience even better, we're always open to feedback.
I recently used Yaya to find a nanny, and the experience was extremely positive. I’ve been recommending the app to anyone looking for a trustworthy profile.
The navigation is smooth and user-friendly, and each nanny has a very detailed profile. It’s clear that a thorough screening process takes place behind the scenes, which gives you real reassurance about the people you’re considering meeting.
The filtering system is also very effective, helping you narrow down your search to profiles that truly match your needs.
Overall, a great job done behind the scenes. I highly recommend Yaya if you’re on the hunt for the perfect nanny.
Respuesta de Yaya | Find a Nanny
Thank you so much for taking the time to share your experience, this is exactly the kind of feedback that keeps us pushing to improve. We're glad the search and filtering felt seamless, and that the profile detail gave you the confidence to move forward. That screening process is something we invest a lot in, so it's great to know it shows. Hope you found the perfect match for your family!
I recently used this app to find a nanny for my family, and I honestly couldn’t be happier with the experience.
From the start, the app was incredibly easy to use. The sign-up process was simple, and I loved how detailed the profiles were. You can see each nanny’s experience, qualifications, availability. It made comparing candidates feel organized and stress-free instead of overwhelming.
Respuesta de Yaya | Find a Nanny
Thank you for sharing this! 'Organized and stress-free instead of overwhelming' is exactly what we're going for, hiring a nanny shouldn't feel like a second job. Really glad the profile detail made the comparison process easier. Hope your nanny is working out great for the family!
Great company and app for finding a nanny. Very user friendly ! Found a great nanny very quickly!
Respuesta de Yaya | Find a Nanny
Love hearing this! Finding a great nanny quickly is exactly what Yaya is built for. Enjoy the extra time back in your day!
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