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Criterion is a premium UK-based equestrian and pet brand providing high-quality horse equipment, saddlery, and pet products for riders, owners, retailers, and B2B wholesale partners. We specialise in manufacturing and supplying a wide range of equestrian essentials, including rope halters, headcollars, lead ropes, bridles, saddle pads, numnahs, turnout rugs, stable rugs, girths, stirrup leathers, and a full selection of dog beds and pet accessories. Our products are crafted with a focus on durability, comfort, and performance, making them suitable for everyday use, training, riding schools, livery yards, and professional competition environments. Serving customers across the UK, Europe, and internationally, Criterion combines skilled craftsmanship with modern design. As a direct manufacturer, we offer competitive pricing, customisation options, private-label manufacturing, and bulk wholesale supply for tack shops, equestrian brands, country stores, and pet retailers. Many of our designs are original, rigorously tested, and trusted by riders of all levels. Customer experience is at the heart of our brand. We pride ourselves on fast shipping, responsive communication, secure packaging, and dependable after-sales support. Whether you’re purchasing a single item for your horse or stocking your retail store through our B2B program, we are committed to providing consistent quality and transparent service. With a growing reputation in the equestrian industry, Criterion continues to support riders and retailers with reliable products, honest service, and long-term partnership values. If you’re looking for a trusted equestrian and pet supplier, Criterion is a name you can rely on.Ver más