North Oxford BMW Opiniones 

366
TrustScore: 4.5 sobre 5

4,4

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Valorada con 1 estrellas sobre 5

We booked a test drive at BMW Oxford North for 11:00 am, arrived on time, and waited for over an hour. Despite having a confirmed appointment, we were eventually told that another customer was usi... Ver más

La empresa ha respondido

Valorada con 5 estrellas sobre 5

Rozeena in service was incredible to deal with. A truly easy experience is hard to find in dealership service departments, but she always delivers. Professional and fast service, feels like she g... Ver más

La empresa ha respondido

Valorada con 5 estrellas sobre 5

I called on Rozeena Ali for assistance to my BMW. Her attention to all matters, was outstanding. A true credit to your company.

Valorada con 5 estrellas sobre 5

Just leased a new vehicle from BMW North Oxford. Charlotte was attentive from start to finish, giving us the time we needed to make decisions without feeling pressured. Nothing was too much trou... Ver más

La empresa ha respondido

Información sobre la empresa

  1. Vehículos y transporte

Escrito por la empresa

Welcome to North Oxford BMW, your authorised local BMW retailer, with excellent offers on new and approved used BMWs. Visit us today.


Información de contacto

4,4

Excelente

TrustScore: 4.5 sobre 5

366 opiniones

5 estrellas
4 estrellas
3 estrellas
2 estrellas
1 estrella

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Ha contestado el 54% de las opiniones negativas

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4,4

Todas las opiniones

(366)

68 opiniones en los últimos 12 meses

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Valorada con 5 estrellas sobre 5

Thank you to Rozeena for making my…

Thank you to Rozeena for making my experience with North Oxford BMW as easy as possible. Always available and advising me with the best options.

24 de septiembre de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Hello Osman, thank you for taking the time to share your fantastic five-star review! We're glad Rozeena provided brilliant customer service and delivered a positive experience.

Valorada con 5 estrellas sobre 5

Ive been a client of BMW North Oxford…

Ive been a client of BMW North Oxford for almost 7 years and have had several new cars from them. A wonderful group of professionals and their service team is exceptionally communicative when Ive been in for service and repairs. My primary contact has always been Rozeena in the service team and Marcus on sales however when Im in everyone makes myself (and my dog who usually joins me) feel welcome. Definitely recommend.

24 de septiembre de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you for your loyal support over the past seven years and for sharing such a wonderful review. We’re delighted to hear that Rozeena, Marcus, and the wider team have consistently made you (and your dog!) feel so welcome. It’s fantastic to know that both sales and service have delivered the experience you expect from BMW North Oxford.

Valorada con 5 estrellas sobre 5

When I booked my car in for a washer…

When I booked my car in for a washer bottle issue, I was asked if I wanted a car health check free of charge. I accepted the offer and they found a couple of issues. As my MOT was due in a couple of months I thought it prudent to get the jobs done. Rozeena Ali explained that the parts were available and the car would be ready the next day. This was great. Rozeena phoned me just after lunch the next day to say that the work was complete and ready for collection. On a arrival I was greeted and offered a coffee while Rozeena was getting the keys. She then went through the bill with me and I booked the MOT for early November. I've been using North Oxford garage for eight years now and have never had a bad experience. The staff are courteous, knowledgeable and very helpful. A very nice experience all round. Highly recommended.

16 de septiembre de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you for your kind words and for sharing your experience. We are delighted to hear that Rozeena and the team looked after you so well, and that everything from booking through to collection was seamless. It’s wonderful to know that you’ve trusted us with your BMW for eight years and continue to recommend us. Your loyalty means a great deal to us, and we look forward to welcoming you again for your MOT in November.

Valorada con 5 estrellas sobre 5

great service received

I bought my X3 in for a recall and MOT and was looked after by Jodie, what great customer care! she advised that my car was overdue a service and managed to get this done at the same time saving me a repeat visit and to top it off the car was cleaned too!

3 de septiembre de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Hello James, thank you for taking the time to share your fantastic five-star review! We're glad Jodie provided brilliant customer service and delivered a positive experience.

Valorada con 5 estrellas sobre 5

BMW North Oxford. Superb Customer Service

The customer service at BMW North Oxford is in my opinion the benchmark of BMW customer service. Rozeena Ali the senior service adviser was exceptionally helpful, friendly, knowledgeable and efficient. There is a large area with comfortable seats to wait and free teas, coffees and cans of cold drinks. You can if you want comfortably work there whilst waiting for your car. I pass several BMW dealers to get to BMW North Oxford as they are the best.

8 de septiembre de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Hello Nigel, thank you for taking the time to share your fantastic five-star review! We're glad Rozeena provided brilliant customer service and delivered a positive experience.

Valorada con 5 estrellas sobre 5

Ford Puma - BMW North Oxford.

I just got a Ford Puma from this place. Yeah, I know it's weird since it's BMW, but it was great find and value. Becky, the BMW sales rep, was fantastic. From the initial phone call, to me saying "I've never driven an automatic," to picking it up, she was super friendly and helpful. Seriously, one of the best car-buying experiences.

26 de agosto de 2025
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Respuesta de North Oxford BMW

Hello, thank you for taking the time to share your fantastic five-star review! We're glad Becky provided brilliant customer service and delivered a positive experience.

Valorada con 1 estrellas sobre 5

⭐ 1 Star - Extremely Poor Customer Experience: Faulty Car and Zero Accountability

⭐ 1 Star – Extremely Poor Customer Experience: Faulty Car and Zero Accountability
I am extremely disappointed with North Oxford BMW and feel compelled to warn other potential buyers about my experience.
I purchased a BMW 330e Touring in January 2025. Within just weeks, a serious fault developed: the “Drive Power” warning light would remain on for up to 45 minutes while in hybrid mode, significantly limiting the car’s performance. This rendered the vehicle unsafe and unfit for everyday use.
The car has been returned to North Oxford BMW twice, for a total of seven days, yet the fault remains unresolved. I was advised to switch to Sport mode to temporarily clear the warning—a workaround, not a solution. Despite being told the issue had been escalated to BMW UK, communication has been slow, inconsistent, and ultimately unproductive.
Over the course of several months, I have encountered:
• Repeated delays
• Lack of proactive communication
• No ownership of the issue by the dealership
In early July, I formally rejected the vehicle under the Consumer Rights Act 2015 and requested a full refund. As of late August, I have received no confirmation of a refund or vehicle collection, despite numerous follow-ups and BMW’s clear legal obligations.
What’s worse, North Oxford BMW continues to deflect responsibility, referring me to BMW Finance, even though in my first discussion with BMW Finance on this matter, they confirmed they would have no objection to settling the finance agreement, provided that North Oxford BMW accepted the rejection. Senior management at North Oxford BMW have demonstrated no urgency, no accountability, and no concern for customer care.
As a long-time BMW customer who has purchased multiple vehicles and used their service department regularly, this experience has completely destroyed my trust in both North Oxford BMW and the BMW brand.
At the time of writing, the matter remains unresolved. If the dealership takes appropriate steps to resolve this issue, I will update this review accordingly.
⚠️ Buyers beware: If something goes wrong after your purchase, you may be left to fight alone.

🚨 Update – 2nd Sept 2025: No Resolution, Escalated to Motor Ombudsman.
Despite giving North Oxford BMW and BMW Financial Services a clear deadline to resolve this matter, they have failed to do so.
The dealership continues to deny that any fault exists, despite clear photographic evidence showing the “Drive Power” fault and despite months of delay. Their Managing Director acknowledged my complaint both privately and, in a reply, here on Trustpilot, yet no action has been taken.
I have now escalated the matter to the Motor Ombudsman.
It is extremely disappointing that, after more than four months, BMW have shown zero accountability.
⚠️ Buyers should be aware: if your vehicle develops a fault, you may face denial, delay, and a refusal to honour basic consumer rights.

19 de agosto de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

We apologise that you felt our response was less than satisfactory during the course of investigating the performance of your vehicle. Please accept our apology in this regard. Our Managing Director has been in touch and agreed with you that he will complete a further review of the technical findings from our investigations, where we have currently found no reportable fault with your vehicle. He will be back in touch with you next week, once this has been completed. Thank you for your patience while we complete this.

Valorada con 5 estrellas sobre 5

Not any old garage

We recently purchased a Ford Mustang from this garage. Yes, I know it's BMW and thats a bit weird but there you have it. The car i purchased was a lucky find and my dream car for many, many years. The BMW sales rep called Alfie was outstanding and made the purchase experience so smooth. He went out of his way on collection day to make the experience memorable. I cannot praise enough the efforts of this young man and everyone else at BMW North Oxford.

19 de julio de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you so much for your fantastic five-star review Steven. We're pleased to hear Alfie delivered a positive experience for you. We hope you are enjoying your new purchase.

Valorada con 5 estrellas sobre 5

Friendly and professional

Friendly and professional
How all dealerships should be

19 de julio de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you so much for your fantastic five-star review Glen.

Valorada con 5 estrellas sobre 5

Very proactive customer service from the top level

I purchased a brand new bike and shortly after the PCP finance rate drastically changed (to my detriment). I was initially very concerned, however having voiced my concerns I was contacted by the David Glover, Managing Director of North Oxford who carefully explained both finance deals, the discounts I received pre-reduced finance and what the differences would be and offered me a very acceptable solution.

Good communication is a really important part of any business and having initially been concerned by North Oxfords approach, this conversation has resolved my complaint in its entirety.

Thankyou for helping me with the purchase of this fantastic bike

27 de junio de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you for taking the time to share your experience. Please be assured your concerns have been taken seriously and are now being looked into personally by our Managing Director. He would appreciate the opportunity to discuss this with you directly to better understand the situation and see if there's any way forward.

If you’d be open to a conversation, please feel free to send us an email at marketing@williammorgangroup.co.uk with your contact details, and he will reach out to you directly.

Thank you again for your feedback, and we do hope we can speak with you soon.

Valorada con 5 estrellas sobre 5

Thank You Rozina Ali at BMW North Oxford

Great service and reassurance from BMW themselves. Car is in great condition. Rozina Ali from north Oxford bmw especially was fantastic to me from start to finish - she’s a huge credit to the company. Thanks, Shaheer

3 de julio de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Hello Shaheer, thank you for taking the time to share your fantastic five-star review. We're glad Rozeena provided brilliant customer service and delivered a positive experience for you. We look forward to welcoming you back in the future.

Valorada con 5 estrellas sobre 5

We have had BWMs for 15years and the…

We have had BWMs for 15years and the North Oxford BMW dealership is excellent and has always looked after us. With our most recent experience Cameron was amazing and you really feel they all go out of their way to make life easier and get your car back to you efficiently and with as much ease so as not to disrupt your day. They are brilliant and that's part of the reason we've continued to have BWM's. Thank you to the whole team.

2 de julio de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you so much for your kind words and for your continued loyalty over the past 15 years. We're delighted to hear that Cameron and the team provided such a seamless and supportive experience on your most recent visit. Knowing that our service plays a part in your decision to stay with BMW is the highest compliment we could receive!

Valorada con 1 estrellas sobre 5

I had a BMW recall on my Z4 so booked…

I had a BMW recall on my Z4 so booked in at North Oxford. I hadn’t used this BMW facility before so a good chance for me to see how their service compares.

I realised very quickly that as this was a recall and I wasn’t paying I’d get dreadful service, and some bizarre telephone conversations that were a little economical with the truth. Anyway, I’m not naming people on here but whole experience was poor. Just to cap it off I’d been offered a complimentary car wash and valet. Needless to say it wasn’t done and in fact inside of car (drivers side) was filthy with dirty foot marks all over and an empty sweet packet!
I understand this was a recall but poor service just never makes sense. We are purchasing a new Z4 around October time - guess where we won’t be buying it?!

11 de junio de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you for your feedback, and we're sorry to hear about your recent experience. At North Oxford BMW, we’re committed to delivering the same high standard of service to every customer, no matter the reason for your visit. Our Managing Director would like the opportunity to personally apologise and discuss your experience in more detail. If you're happy to do so, please contact us via email at marketing@williammorgangroup.co.uk and we’ll ensure your message is passed on directly. Thank you again for bringing this to our attention.

Valorada con 5 estrellas sobre 5

Red Carpet Treatment

Full disclosure, we are returning customers.

Our previous BMW 225e was written off when a tree fell on it. We stopped by North Oxford BMW to get some paperwork on the gap insurance and and told them that once the insurance was sorted we would come back to have a look but we weren’t committed to buying another BMW.

When we did go back, I felt like they rolled out the red carpet for us. They explained everything to us regarding the insurance. We talked about how much money we had to work with and we needed to find a new car quickly. They presented us with a suite of options including new and used cars.

Before we left the sales manager dropped by to thank us for coming back and he said they would help us in any way they could to get us back on the road.

It wasn’t just being friendly, it was empathy and definitely made a bad situation much better. It made the decision to buy another BMW very easy and I would definitely recommend North Oxford BMW.

P.S. the gap insurance isn’t just an extra product to sell, it’s a necessity and ensured we had enough for a deposit when our car was written off.

7 de junio de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you so much for sharing your experience and for choosing to return to North Oxford BMW during what must have been a difficult time. We're truly sorry to hear about the loss of your previous vehicle, but we're glad we could help turn things around and support you in finding your next car.

Your kind words mean a lot to the entire team, especially knowing that the service and care you received made a real difference. Thank you again for sharing your experience Kevin.

Valorada con 1 estrellas sobre 5

I’m honestly beyond disappointed with…

I’m honestly beyond disappointed with my experience at North Oxford BMW.

They called to say my car needed a brake fluid change. I explained I work 14-hour days, 5 days a week, and needed to make arrangements before booking. When I called back, I made it very clear I could only bring the car in if it would be ready by 1:00 PM on Friday. They agreed.

I went out of my way to make this happen—arranged cover at work for Thursday evening to drop off the car, paid £20 for a taxi back, then arranged cover again on Friday and paid my neighbour for fuel to take me in.

At 2:30 PM—an hour and a half after the agreed pickup time—I was told my car hadn’t even been looked at.

This whole situation cost me over £100 in transport and lost wages, plus favours I now owe colleagues. And the car wasn’t even touched.

This has been the most frustrating experience I’ve ever had with BMW. I absolutely cannot recommend this garage due to the complete lack of communication and professionalism.

11 de abril de 2025
Opinión espontánea
Valorada con 5 estrellas sobre 5

Excellent guidance and support

Excellent guidance and support, very informative and helpful!

6 de abril de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Hello Laura, thank you so much for taking the time to leave a fantastic five-star review!

Valorada con 1 estrellas sobre 5

“Absolutely shocking service at BMW…

“Absolutely shocking service at BMW Oxford. How do you justify keeping customers waiting with no explanation at all? I was told my car was ready for collection, arrived at 13:45 to pick it up after a service, and was completely ignored—no staff greeted us. We stood and waited for nearly an hour just to pay £800 for this terrible experience. Unacceptable!”

28 de marzo de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

We’re very sorry to hear about your experience. This is certainly not the level of service we strive to provide. Our management team would like to investigate this matter further. Could you please email us at marketing@williammorgangroup.co.uk with your vehicle registration or contact details? We would appreciate the opportunity to discuss this with you and work towards a resolution. Thank you for bringing this to our attention.

Valorada con 5 estrellas sobre 5

It’s rare these days to find very good…

It’s rare these days to find very good service that really surprises you and I always think that it is how companies deal with mistakes that defines them best. On this occasion the service team messed up a BMW recall fitting for an engine component resulting in a couple of days later a warning light for engine coolant. Fearing that I would have a nightmare proving it was related to the recall I rang into the service team expecting not very much merely to advise them that the issue had occurred and that I was sorting it out with my local garage and I would come back to them when the position was clearer and the car was fixed. We are at least an hour outside of Oxford so coming in to the garage is a major commitment in time and effort. I spoke to Jamie in your team who I was delighted to say did not deny BMW had messed up (standard these days for companies) and in fact arranged for two mechanics to come to my house to see if they could fix it within 24 hours. They duly turned up, identified the problem, fixed it, checked the car and even called in to check some other recall notice I had received. How refreshing to have found such good service these days. And for a “customer” who had merely used the recall process. I wish more companies would realise that it is these relationship approach ways of dealing with customers that drive future customer sales.

26 de marzo de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you so much for sharing your experience, we appreciate your thoughtful feedback. We're sorry for the initial issue with the recall, but it's fantastic to hear that Jamie and the team were able to turn things around and provide the level of service we strive for. We're especially glad that their proactive approach left such a positive impression. Thank you again, and we hope to see you again in the future

Valorada con 5 estrellas sobre 5

Great service

From the first phone call to the collection of our car 2 days later, Lewis Webb was the reason BMW north Oxford got our custom, Lewis your a true professional, helpful and precise, exceptional service throughout, the girl on reception made it very relaxing and welcoming, and she kept on top of the cleanliness in the waiting room, I had a choice of where I could spend my money, BMW or Mercedes, due to the 4 salesman at mercedes Shrewsbury not even acknowledging us as we walked round, it's not all about price, service is king, Lewis Webb please continue with your fantastic ethics and manor, best regards Paul

23 de marzo de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you so much for your wonderful feedback, Paul. We’re thrilled to hear that Lewis made such a positive impression. It’s also great to know our reception team helped make your visit welcoming and comfortable. We truly appreciate you choosing BMW North Oxford, and we’re glad our service stood out. Enjoy your new car, and we hope to see you again in the future!

Valorada con 5 estrellas sobre 5

Great new WhatsApp chat for speaking to the service team

I just want to comment that the Whatsapp chat function for engaging with your customers during a vehicle service is brilliant. It allows both parties to be working day 'busy' but also to stay in touch, because the messaging sticks around until the other person is free. Well done.

26 de febrero de 2025
Opinión espontánea
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Respuesta de North Oxford BMW

Thank you for your great feedback, we're glad you found the WhatsApp chat function helpful. We appreciate your kind words and look forward to assisting you again in the future.

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